The percieved promise of the Internet -- access to larger, even global, markets -- has largely failed Home Business in Australia for many reasons. Although Australia has moved onto the Net faster than any other country per capita, many misconceptions still plague its commercial use, especially by home-based business. The misconceptions are not insurmountable, however.
Home Business has always been a significant segment of the business world in Australia. The wide dispersed population has forced many to seek to employ themselves. Its been estimated that 35% of working population are employed in home-based businesses with only one or two workers.
The wide dispersion of population demands small entrepreneurial businesses. A skilled person must reach beyond their local market to put their skills to work, or to find a market for their products.
As the Australian population ages quickly, the number of home-based businesses will grow by necessity. Australia is not alone here. Most of the western world is making changes to absorb the demands of aging Baby Boomers. Baby Boomers have changed the World. Their accomplisments should not be dismissed. Most of the quality of modern life is the result of their achievements.
The retirement age has already been extended from 65 to 70 in the last few years. That will mean more and more people who have skills unable to work a normal work week, but still needing to make a living.
The importance of successful home-based business will grow as a business force, and a social necessity.
More than that, talented and motivated people of all ages need to find a way to express that drive and talent, or the society stagnates. This stagnation takes the form of corruption, addictions to drugs or gambling, and other social ills that are already too evident.
The Brain Drain from Australia has been largely driven by the fact that motivated, talented people could not find a market for themselves and were forced to look elsewhere.
What can AEmeritus Relevant Training offer Home Business? First to sweep aside some of the misconceptions and to face other obstacles with frank determination.